Day 1 as a Creative Jury Member: Creative Use of Data & Transformative business Impact

Our APAC Creative Director, Gui, has travelled to Vegas and is currently judging the London International Awards 2023. Come along on the journey with us where he shares his learnings across the 5 day period. See what he has to say about day 1 below…

Hey, everyone! I had an amazing day alongside incredible minds like Adam Ferrier, Brian Collins, Adrian Mills, Sinead Roarly, Rodrigo Sobral, Samira Ansari, and Pia Chaudhuri as a member of the Transformative Business Impact and Creative Use of Data jury.

From 10:45 AM to 5:55 PM, we dug into 106 case studies, searching for ideas that could scale up and make a real impact on the business landscape.

Now, here's the interesting part: AI played a big role in over 60% of these submissions. We had some spirited discussions about its influence—did it enhance creativity or sometimes hinder it? Did it respect the artistry of local talents? These conversations got us thinking about the need for some ground rules when it comes to AI in the creative process.

In a nutshell, my day was an exciting glimpse into the future of creativity, where data and innovation collide. Stay tuned for more behind-the-scenes stories from the London International Awards! 🚀 #Creativity #Awards #LIA